Agents of Nonprofit
A weekly podcast interviewing everyday superheroes and the services and technologies they provide to nonprofits. The goal is to inform nonprofit organizations about ideas, services, and products that can help.
Agents of Nonprofit
Retaining Donors and Thriving in the Year-End Rush with Jena Lynch
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Alexander Lapa
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Season 1
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Episode 180
In this episode of Agents of Nonprofit, host Alexander Lapa welcomes Jena Lynch from Donorbox to share her insights on how nonprofits can prepare for the busiest fundraising season of the year. From leveraging AI thoughtfully, to building month-by-month strategies, to communicating in ways that truly resonate, this episode is packed with actionable advice to help nonprofits thrive at year-end and beyond.
Topics We Cover:
- Jena’s “superhero origin story” and how she found her path into the nonprofit sector
- The “triple squeeze” challenge nonprofits face today: funding cuts, declining giving, and rising service demands
- Why donor retention matters more than acquisition—and how just a 10% boost can transform lifetime value
- The 3C formula for success: connection, retention, and clarity
- A month-by-month framework for year-end fundraising (September through December)
- How to use AI responsibly for donor communication and engagement
- The power of segmentation and tailoring messages for different donor groups
- Why slowing down, documenting strategies, and planning with intention lead to healthier organizations and sustainable results
To Learn More and Connect with Jena:
Donorbox.org
Jena Lynch on LinkedIn
