Agents of Nonprofit
A weekly podcast interviewing everyday superheroes and the services and technologies they provide to nonprofits. The goal is to inform nonprofit organizations about ideas, services, and products that can help.
Agents of Nonprofit
Psychology, Personalization, and the Future of the Web with Matthew Stafford
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Alexander Lapa
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Season 1
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Episode 175
In this episode of Agents of Nonprofit, I sit down with digital strategist Matthew Stafford to explore how the online landscape is rapidly evolving—and what that means for nonprofits. If you’re relying on a DIY website or wondering why your traffic isn’t converting, this conversation is for you.
Topics We Cover:
- Why beautiful websites often fail—and how psychology and user behavior influence conversions
- The common pitfalls of DIY website design (and what nonprofits should do instead)
- The rise of AI search engines and the concept of AEO (Artificial Engine Optimization)
- How to increase your chances of being featured in AI-generated search results
- The future of hyper-personalized websites: one visitor, one unique experience
- Data privacy concerns and how even anonymous users leave digital fingerprints
- How platforms like Google and Facebook track behavior across the web
- Why websites should be tools for connection, not shields from it
To Learn More and Connect with Matthew:
BuildGrowScale.com
Matt@BuildGrowScale.com
Semrush SEO Traffic Study
