Agents of Nonprofit
A weekly podcast interviewing everyday superheroes and the services and technologies they provide to nonprofits. The goal is to inform nonprofit organizations about ideas, services, and products that can help.
Agents of Nonprofit
Using Data to Build Donor Relationships That Last with Gregory Warner
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Alexander Lapa
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Season 1
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Episode 172
In this episode of Agents of Nonprofit, I welcome Gregory Warner, founder of MarketSmart and creator of the Fundraising Report Card, for a deep dive into data-driven donor engagement. Whether you’re wrestling with donor retention or chasing ROI, this conversation offers a powerful blend of insight and strategy that reframes fundraising as a journey of shared values and lasting relationships.
Topics We Cover:
- Why many nonprofits misuse surveys and feedback tools—and how to fix it
- The “before and after” model for measuring impact and fundraising ROI
- What the Fundraising Report Card reveals about donor retention, upgrades, and lifetime value
- Why donor lifetime value (LTV) is the most predictive and essential fundraising metric
- How to identify and re-engage lapsed major donors hiding in your CRM
- The surprising statistic that 25% of major donors start at the major gift level
- Why relational fundraising beats transactional tactics—and how to offer lasting value
To Learn More and Connect with Gregory:
Fundraising Effectiveness Project
