Agents of Nonprofit
A weekly podcast interviewing everyday superheroes and the services and technologies they provide to nonprofits. The goal is to inform nonprofit organizations about ideas, services, and products that can help.
Agents of Nonprofit
Turning Social Media into a Fundraising Engine for Nonprofits with Brynne Krispin
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Alexander Lapa
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Season 1
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Episode 169
In this episode of Agents of Nonprofit, I sit down with Brynne Krispin, social media strategist and founder of Cause Fokus, to explore how nonprofits can strategically harness the power of social media. Whether you're managing a large team or running solo, this episode offers practical tools to help your organization build a thriving, mission-aligned digital community.
Topics We Cover:
- Brynne’s journey from aspiring journalist to nonprofit social media strategist
- How social media can support the full donor journey—from discovery to advocacy
- The importance of audience-first strategy when choosing platforms (e.g., LinkedIn vs. Instagram)
- Why casual, authentic content outperforms polished messaging on social media
- Tips for nonprofits on handling engagement without overwhelming their teams
- How humor, honesty, and experimentation build emotional resonance
- The debate around outsourcing vs. hiring a dedicated social media manager
- Using AI to translate complex ideas into engaging digital content
To Learn More and Connect with Brynne:
