Agents of Nonprofit
A weekly podcast interviewing everyday superheroes and the services and technologies they provide to nonprofits. The goal is to inform nonprofit organizations about ideas, services, and products that can help.
Agents of Nonprofit
Transforming Nonprofit Marketing from Bland to Bold with Christina Edwards
•
Alexander Lapa
•
Season 1
•
Episode 140
In this episode of Agents of Nonprofit, I dive into an insightful conversation with Christina Edwards, a seasoned consultant specializing in nonprofit marketing and fundraising. Christina challenges nonprofits to embrace agility, risk-taking, and genuine connection to better reach and resonate with today's audiences.
Topics We Cover:
- Christina’s journey from creative entrepreneur to nonprofit consultant
- Why nonprofits often lag behind in digital marketing—and how to change that
- Integrating marketing and fundraising efforts to maximize impact
- Using storytelling as a tool for effective donor engagement
- Understanding modern audience behaviors and adapting to their expectations
- Overcoming organizational resistance to digital marketing innovation
- Practical tips for writing authentic, relatable nonprofit emails
- Finding a balance between professionalism and personality in communication
To Learn More and Connect with Christina:
Purpose & Profit Club Podcast
Splendid Consulting Website
Splendid Consulting on Instagram
