Agents of Nonprofit
A weekly podcast interviewing everyday superheroes and the services and technologies they provide to nonprofits. The goal is to inform nonprofit organizations about ideas, services, and products that can help.
Agents of Nonprofit
The Art of Thanking Donors with Julie Edwards
In this episode of Agents of Nonprofit, I sit down with Julie Edwards, the Nonprofit Maven, to discuss the crucial role of thanking donors in the nonprofit sector. Julie shares her journey from marketing and communications to becoming the Director of Development and Marketing for a local humane society. She highlights how she built successful development and marketing programs from the ground up, significantly boosting donations.
Topics We Cover:
- Julie Edwards’ transition from marketing to nonprofit work
- Building development and marketing programs from scratch
- Ethical persuasion in fundraising and donor relations
- Overcoming the fear of asking for donations in nonprofits
- The importance of donor retention over acquisition
- Creative and cost-effective ways to thank donors
- Real-life stories of impactful donor appreciation gestures
- Current trends in donor behaviour post-Covid and adapting to them
To Learn More and Connect with Julie:
The Nonprofit Maven Website
Julie Seymour Edwards on LinkedIn
E-mail Julie@theNonprofitMaven.co
