Today we dive into the world of prospect research in the nonprofit sector with special guest Mark Egge. From unexpected beginnings at the Indiana University Foundation to the intricacies of deciphering donor behavior, this episode explores the fusion of data-driven insights and human intuition in fundraising strategies.

Topics We Cover:

• Mark shares their unconventional path from music to research, drawing parallels between interpreting music and piecing together information in prospect research
• Goals of prospect research
• The importance of collaboration between researchers and fundraisers in cultivating strong donor relationships and driving fundraising success
• From wealth screening to individual profiling, gain insights into the nuanced process of prospect research and the balance between individual and group analysis
• Formulaic vs. qualitative approach
• Discover the role of data and analytics in decision-making processes, including the value of systematizing data and predictive modeling in identifying potential donors
• Maximizing fundraising potential
• Reflect on the importance of thinking big and leveraging research to unlock the full potential of donor relationships in achieving fundraising success

To Learn More and Connect with Mark:
Mark Egge on LinkedIn
Itasca Partners Website
How To Measure Anything Book

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