In this episode of "Agents of Nonprofit," we have a dynamic conversation with fundraising expert Julie Ordoñez. Julie shares her captivating journey into the world of nonprofit fundraising and offers valuable insights into the art of asking for more in the nonprofit sector. From building meaningful donor relationships to the strategic use of technology, this episode delves into the challenges and triumphs of major gift fundraising.

Topics We Cover:

• Julie's remarkable entry into nonprofit fundraising and how a friend recognized her potential in the field
• The Power of Clarity in Fundraising
• Exploring the significance of personal interactions with donors, whether in person or virtually
• Courage Lab: Julie's program to help fundraisers build confidence and gradually ask for larger donations
• The need for fundraisers to be direct and ask for larger gifts, even from donors capable of giving more
•  Focusing on donors who are passionate about the cause and generous, rather than just their wealth
•  Insights into using CRM systems, mail tracking, and wealth engines for prospect research, and the importance of leveraging technology as a tool, not a crutch

To Learn More and Connect with Julie:
Julie's Website
Courage Lab
Julie Ordoñez on LinkedIn

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