Agents of Nonprofit
A weekly podcast interviewing everyday superheroes and the services and technologies they provide to nonprofits. The goal is to inform nonprofit organizations about ideas, services, and products that can help.
Agents of Nonprofit
How to Make Sense of Data for Better Fundraising with Kirk Schmidt
In this episode of Agents of Nonprofit, I talk with Kirk Schmidt, Director of Fundraising Optimization at Frontier Marketing. Kirk is an experienced fundraiser and non-profit operations expert with a background in mathematics and IT, who runs a team of data scientists who work to help charities raise more money for their missions.
Topics we cover include:
- What the differences are between metrics & analytics and why they are important
- Creating data warehouses or data lakes to have data be communicated between different systems
- The effects from perceiving or presenting data with different scales, inputs and outputs
- Having a baseline of data and what KPIs a nonprofit might want to have when moving toward a new project
- The reason it is almost always difficult to have data when starting out
To learn more and connect with Kirk Schmidt:
Frontier Marketing on LinkedIn
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